Like so many events in 2020, the holidays are likely to be particularly difficult for many families this year. That’s why VSA Prospecting, a local Lead Generation firm, is collaborating on a unique partnership with a non-profit organization who distributes holiday gifts for children in need.
The organization, which partners with the Salvation Army, typically distributes gifts in-person and in groups. But the pandemic, of course, has forced them to switch tactics. For the first time ever, the organization now has to reach out to tens of thousands of families directly so that they can send gifts by mail. They’d be unable to do so without the support of an outside organization with the technology and infrastructure to support a mass outreach campaign.
Recognizing how meaningful the organization’s mission is, VSA was able to step in at a discounted rate.
“This project is a big departure from the norm for us,” explains Valerie Schlitt, VSA’s president and CEO. “We typically provide B2B, appointment setting, and lead generation services to companies in industries such as healthcare, manufacturing, and education. After discussing it, though, we realized what a difference we could help make for so many—and decided to take it on.”
While the firm has worked with nonprofits on some small projects in the past, none have come close to the scope and scale of this partnership. VSA’s has dedicated a team to work essentially around the clock, making dials and following up on voicemails and emails. It’s a lot of work—but to VSA, it’s all worth it.
“No matter what,” says Ms. Schlitt, “It’s important to live out our values. We’re proud to help make a difference for so many children who will continue to receive holiday gifts this year.”