Haddon Township, N.J. – to increase the company’s flexibility as it develops new lines of business, South Jersey-based VSA Prospecting has announced new roles for two key members of its executive team.
Previously the VP of sales, Ken Peffer’s role has expanded to include overseeing VSA’s day-to-day marketing responsibilities as well. As Vice President of Sales & Marketing, Ken’s joint responsibilities will improve the company’s branding, messaging, and positioning across all business development initiatives.
Meanwhile, Michele Plunkett, formerly VSA’s Vice President of Operations, has been promoted to Chief Operating Officer. While Michele continues playing a key role in VSA’s program development, client onboarding, and day-to-day operations, her new position will include both increased fiscal responsibility and more expansive involvement in developing initiatives for strategic growth.
This new executive structure will allow the company to better address the urgent needs of the many companies currently retooling in the wake of the COVID-19 pandemic. Notably, VSA has formed a consortium and become certified to assist with large-scale contact tracing initiatives at major public and private institutions.
“As markets recover, it’s important to focus on the new and emerging needs of our clients,” says Valerie Schlitt, VSA’s CEO and President. “That’s a lot easier to do when our routine operations are in such good hands. I have the utmost faith in Michele and Ken.”
VSA Prospecting’s programs include lead generation for companies in healthcare, education, manufacturing and logistics, technologies, and many other industries. Additionally, they perform appointment setting, market research, and contact list building.