Haddon Township, N.J. –With years of experience making B2B Sales Appointment Setting calls and cold calling into complex environments, VSA Inc.’s recently-announced specialization in healthcare seemed like only a matter of time.
“From the time we gained our first healthcare client many years ago, our team has focused on staying abreast of every nuance in this constantly evolving industry,” says Valerie Schlitt, founder and CEO of the New Jersey based lead gen firm. “Now, we have more clients selling into healthcare than any other space.”
Such companies begin sales partnerships with VSA to expand their sales outreach in this this notoriously challenging industry—one in which it can take an average of 18 attempts just to get a targeted prospect on the phone. Too often, hospital systems feature ever-changing decision makers, out-of-date or confusing websites, or arcane phone switchboards. Attempting to gain traction in such a complex industry is a task that even some of the most successful, well-established companies don’t want to take on.
But over the years, VSA’s unique calling structure has made the firm an ideal partner for calling into hospitals and health agencies who want to outsource their cold calling, lead generation and appointment setting. The company uses a staffing model that uses accent-neutral business development reps who all work in the same office in the United States. The team shares notes and becomes experts on each new program. Additionally, VSA’s culture keeps employees fresh and focused. By minimizing turnover, the firm has retained longtime employees who have built up an extensive knowledge of the healthcare industry.
By specializing in healthcare, VSA is broadcasting what many current clients already know—that this difficult industry is one that plays perfectly to VSA’s background, experience, and program model. It’s also one that has a special significance to Ms. Schlitt.
“I grew up in a medical family,” she explains. “So it’s particularly satisfying to me that we can now call ourselves healthcare specialists.”