This strategic acquisition broadens the company’s ever growing capabilities, closing the gap between retailers and end consumers.
BENTONVILLE, Arkansas — The addition of Belle & June to the Traverse Group ecosystem of companies is another step in developing a full stack approach to help Traverse Group clients succeed across all facets of global retail commerce. Traverse Group’s strong operational background combined with its strengths in shopper insights will complement and empower the Belle & June business. All of the Belle & June team will remain with the company and continue to contribute from their current locations.
“This acquisition represents a significant shift to our business. It brings us into a direct relationship with shoppers and allows us to learn about what is meaningful to them and how they want to improve their living and working experience,” said Clint Lazenby, Co-Founder of Traverse Group. “Being able to enter the ecommerce marketplace space by acquiring such an amazing company with such awesome brands and a smart and dynamic leader in Jordana, Belle & June’s Founder, is like winning the lottery and we could not be more pleased,” said Lazenby.
Belle & June was founded in 2011 and has grown into a venerable brand in the luxury home space. The company is a leading platform for designers, couture home brands, custom pieces and individuals who enjoy creating and living in amazing spaces. Belle & June continues to develop its shopper base through innovative merchandise strategies and incredible digital experiences. The brand has been able to move from a singular B2C marketplace to now serve both B2B and B2C in a number of global markets.
Belle & June’s capabilities are a strategic benefit to Traverse Group. By adding the depth in shopper knowledge and extending their supplier partnerships to serve consumers directly, the company can provide incremental value in shopper insights, purchase behavior, and strengthen customer relationships. Jordana and her team’s experience in merchandising and customer service will immediately improve Traverse Group’s depth and scale.
“We felt Traverse Group was the right strategic partner for us [Belle & June] because they have a successful track record of growing consumer products brands in different industries. The company’s legacy business in brick and mortar retail ties to my long term strategy for the brand in developing our branded and private label businesses into other channels,” said Jordana Sager, Founder of Belle & June. “It is exciting to combine the strong brand of Belle & June with the capabilities and business channels of Traverse Group to create a fully integrated omni commerce company.”
About Traverse Group
Traverse Group was founded in 1999 and provides best in class solutions for brands across the entire retail spectrum in Brick & Mortar, Ecommerce and Direct to Customer. The company has developed an ecosystem approach to the retail trade through integrated services in order management and processing, trade marketing and sales, analytical driven operational and process consulting, and innovative point of sale insights. Today they support their client’s retail activation needs across 16 countries in Latin America, Asia, Europe, Canada and the United States through their different operating companies, Legacy Retail Solutions, Ubiquity Commerce Engine, #ONshelf, Natural Bay and now Belle & June.