Plattsmouth NE – The mantra among drivers these days seems to harken back to that of Rodney Dangerfield of 1980’s comedy fame: “I don’t get no respect’. Motivational author Jon Acuff opened the recent 2019 Recruitment and Retention Conference stressing the need for recruiters and industry leaders to understand the challenges truckers face every day.

“You’re going to need to lean into empathy. Being a truck driver is not easy,” Acuff said. “It’s a lonely job. Being a truck driver is challenging. We need empathy to understand that.”

Brad Holthaus, from Conversion Interactive Agency who hosted the conference with Transport Topics, said the most common complaints drivers air involve compensation, home time and getting treated with respect. Drivers depend on good information from their dispatchers and their warehouse destinations so that they can plan their journeys well and maximize their time when they arrive.

DeliveRecon is a truck driver app designed with driver communication in mind. Truckers talk to each other and look out for each other because in today’s world (and historically to some measure), let’s face it, they often feel disrespected. In fact this is one of the main factors why driver retention is so low across the industry.

Consider the lifestyle of the average over-the-road trucker who lives in his cab 24/7 for weeks at a time. Imagine how many maddeningly aggressive, inattentive or downright dangerous drivers they encounter daily. Think of the clock constantly ticking, the competition for parking, weather, and the myriad of other hazards threatening to put them behind schedule and on everybody’s bad side.

The abuse doesn’t end at the interstate exit. Drivers are often savaged by receiving managers having bad days. They encounter yard foremen tired of explaining procedures to every new driver to the route. Their dispatch receives complaints about them because they were not provided the information or training to set them up for success. And at the end of the day, the driver has suffered the brunt and burden of the industry for being the most forward facing representative of the industry.

This is not at all to say the life of a trucker is a thankless one. Many men and women find their own personal joy behind the wheel of a big rig. Most truckers understand very well, they are moving the goods and products that American lives depend on every day. Truckers are hard-working family men and women who take pride in serving their nation, communities and families. So why the attrition? Remember, poor compensation and scheduling? If those can be solved then…

DeliveRecon expects to cause a positive impact across the entire trucking industry, as many trucking companies are looking for solutions to improve their delivery safety, efficiency and reliability. The developers of the software are keen to add further improvements and options, and there is even a possibility of individual trucking companies having the option of requesting bespoke components relevant to their specific situation. Companies who are interested in subscribing to the software can obtain further information about the software including a video description by visiting

Founded in 1989, the Liquid Trucking Company a family owned and operated trucking company has grown to become one of the 30 largest tank trucking companies in the United States. The company prides itself on providing the highest quality liquid transport services out of the midwest, serving the continental US and Canada. For more information about the company, or to request a bulk liquid freight quote, visit their website at

Company Name:DeliveRecon
Contact Person:Jason Eisenman
Address:108 E Bay Rd
Country:United States